The rule of three is important in life, and the hotel industry was no exception; it was all about offering the right room, the right rate, at the right time, but this appears to be changing, and many believe that the key is to now offer the right Guest Experience.

The old adage is something that hotels must unlearn if they are to compete within the modern market. Guests want an easy and frictionless process throughout their stay, guests are savvy people and are concerned with what a hotel can offer them in way of enhancing their experience, whether that be for business or pleasure.

Customer expectations continue to change, and are moving fast, and hotels need to move with them to remain relevant. But just because you may not be a 5* hotel, does not mean you can’t provide a 5* experience.

At Hotel Perfect, we offer a market leading GRM which allows you to put the focus on to your guests and build those important relationships with them.

If you would like to find out more about our features that can boost your guest experience contact us on sales@hotelperfect.co.uk