We want to make sure you are capturing direct bookings at every opportunity and maximising the capabilities of your Hotel Perfect Booking Engine.
Here are our Top 5 Tips to increase Direct Bookings:
1. Refresh Room Images
Images are key in this day and age. People make decisions in seconds based on visuals. Sometimes they may not even realise they’ve done it. Keep images on your website and booking engine up-to-date, bright and clear. It’s worth paying someone to photograph your hotel and rooms at their best, you’ll soon reap the benefits.
2. Use Voucher Code incentives
There are many ways to use Voucher Codes as incentives. Why not use Hotel Perfect’s Triggers to automatically email OTA bookers on departure with a discount they can use if they book direct in future? Or, add a Return Visitors Voucher Code to the guest bill footer to encourage repeat bookers?
Millenials in 2019 particularly want to explore unique experiences and share their stories online with others. Rather than offer the usual flowers, chocolates etc, look in your local area for day trips, tickets and experiences which could be offered on your booking engine. Extras can be added and removed from the engine at no extra cost to you so experiment, see what works best for you and your bookers. Alternatively, why not remove the Extras page altogether? Use the booking engine to capture the booking in one simple step, then email the guest pre-arrival to offer them personalised experiences.
4. Trim down the booking form
Review and reduce the number of requested details on the booking form. With a high number of bookers browsing on a mobile device, it’s important to remove unnecessary data capture areas which could cause the booker to abandon their booking. Are you asking for more details than you require? Think about the minimum details you require and obtain the rest on arrival.
Your Booking Engine is your shop window. Room, package and extras descriptions are very much a sales opportunity to a potential booker. Ensure you add emotive text which captures and relays the experience your hotel and location offers.
Call or email firstname.lastname@example.org to discuss how we can help you.