Our Top 5 Tips…
Increase visibility with improved signage
Capturing last minute walk-ins are a great revenue generator. Quite often these customers will pay the most for your rooms as they have the greatest need and less time to shop around. A Dynamic Pricing strategy will ensure that your rates are optimised in order of demand. Don’t let these customers pass your hotel, think of their routes and capture them with clear and inviting signage.
We are fortunate to live in an age where we can send brochures and promotional material via the internet at a next to nothing cost. Having a downloadable brochure on your website or a form for potential guests to request one is not only great promotional activity for your hotel but also enables you to capture contact details for your marketing database. But don’t forget to have hard copies too, there are still many people who like to take physical copies away to pass on, you can also leave them at local businesses which could help divert visitors your way.
Don’t lose guests to OTAs
Bookers often use online channels as a search engine for hotels but will often call the hotel direct to ask questions. Offer these people incentives to book direct with you, a free bottle of wine in their room on arrival or even a 5-10% discount is enough to capture their booking whilst still saving you commission costs.
Images are key in this day and age. People make decisions in seconds based on visuals. Sometimes they may not even realise they’ve done it. Keep images quality and up to date on your OTAs and website. Pay someone to photograph your hotel in the best light and you’ll soon reap the benefits.
Mobile responsive website
25% of bookings are now booked through a mobile device and this number is growing. Ensure that your own Booking Engine doesn’t let you down; upgrade to a mobile responsive site if you haven’t already.