Are you ready to start engaging with your guests?
With the seamless integration of a Guest Relationship Manager (GRM), you can take focus to your guests. From the moment they enquire and make a booking, right through to their decision to return to your hotel; a GRM is a valuable way to engage with your guests and build your relationships.
Primary objectives of a GRM:
Engagement
Tools and reporting you need to design and measure the digital conversation
Conversion
Capturing data, building guest profiles and converting OTA’s
Retention
Keep your guests and drive direct bookings
Main functions of a GRM:
360 degree CRM
Customer data is pushed from Hotel Perfect and our GRM uses interaction data as well as pulling data from social media feeds, to give you a truly dynamic and detailed view of guests, enabling you, the Hotelier, to further enhance the guest journey.
Transactional e-mails
Our GRM automatically sends a number of carefully timed and personalised e-mails to your guests, from confirmation e-mails, to room upgrade emails, to guest survey e-mails. The guest survey tool allows you to easily track guest satisfaction and encourages your guests to give you feedback and rate you on TripAdvisor.
Mobile concierge
This sophisticated system is akin to the ‘manage my booking’ portal you might log into if you booked to go to abroad with Travel providers. Your guests can view their check in times, and peruse a detailed and engaging online content portal. This can be tailored to suit your business, but the real Return on Investment is generated when it is used to up-sell room upgrades, dinner, treatments, excursions, flowers in rooms etc. The guests can request any of these extras within the Mobile Concierge and your team can then accept the request so it is added to the itinerary.
Mailshots
Our GRM also has a full mailshot feature which includes 30,000 emails per month within the monthly cost. These are fully branded templates that can access your dynamic CRM so that you can send relevant, personalised and beautifully designed mailshots. This would replace the mailshot tool you currently use, so the cost savings here can often be significant.
