One of the UK’s leading hotel marketing agencies has delivered on its instruction to revamp and reinvigorate the website of a hotel property management system provider, making it responsive to mobile users.
Journey, the hotel marketing agency, has redesigned the website of Hotel Perfect, which provides hotels and other accommodation businesses with software-led services, including a cloud-based Property Management System (PMS) and an Online Booking service. The software provider wanted Journey to overhaul its website to better reflect the digital nature of its offering, making its user experience more streamlined.
Chris Martin, Commercial Director of Journey, commented, “Hotel Perfect knew that our industry expertise was perfect for delivering exactly what they needed from their digital offering. Considering the digital nature of their products, it was important that their website fully represented the technological capability that they were able to provide for their own customers.”
Hotel Perfect looked to Journey to carry out the work following an introduction from a mutual client. As an agency with extensive experience in the same industry and sharing the same client base, Hotel Perfect regarded Journey as being well positioned to understand its needs and requirements.
Chris Martin said, “Working extensively with hoteliers, we know exactly what it is they’re looking for when it comes to hotel website design. The work with Hotel Perfect is an extension of that – Hotel Perfect are looking to attract hoteliers and we understand what makes them tick.”
Whilst Hotel Perfect’s systems are on the cloud, its website is the first port of call for many prospective customers. Its property management systems are advanced, so the Hotel Perfect site needed to demonstrate that through their online portal.
The stylised design of the website has been overhauled to make sure that it is in keeping with the Hotel Perfect branding, but the biggest changes have come to functionality, with the new version now being fully mobile responsive.
Journey has worked on its presentation, adapting the layout to make sure that calls to action are both visible and easy to access. Customers are encouraged to book a demo of the Hotel Perfect services or request a quote. The process has been simplified and streamlined, with a definite user focus, asking immediate questions of visitors to determine their needs.
Key information has been presented in an easily accessible fashion. Prominent case studies clearly display the services that Hotel Perfect is able to offer to hotels. The website has also been built to grow, allowing for additional case studies and services to be added easily.
Melanie Kimpton, Sales and Marketing Manager for Hotel Perfect commented, “We’re extremely pleased with the redesign. As providers of advanced hotel management software, it was important that our online face did our services justice. The new website does just that, steering visitors to the right areas, keeping them informed and allowing them to act on that information.”
Chris Martin concluded, “The finished website is now smooth and easy to access, providing a user focused experience that gives prospective customers exactly what they want – clearly presented information and straightforward contact methods.”
The website is now live. To book a demo of Hotel Perfect’s services or to request a quote, click here.
Journey, the Hotel Marketing agency, has offices in Cheltenham, Cornwall, Yorkshire and London.
If you are interested in Journey’s services email firstname.lastname@example.org or phone 01242 682050.
For more information please visit www.wearejourney.co.uk