Our Guest Relationship Manager, powered by Guestfolio, is the most comprehensive guest engagement and marketing platform around.
Designed specifically for independent and boutique hotels, the award-winning GRM helps you plan, monitor and execute your marketing goals while driving brand recognition and loyalty. Through multiple channels, GRM opens up the conversation and allows you to engage with your guests throughout their travel journey.
Do you plough thousands into your marketing just to keep occupancy at an acceptable level? Blanket marketing can be so expensive these days that the cost often outweighs the gains. The hotel landscape has changed in recent years and the focus has moved away from broad spectrum marketing, print advertising and blanket mailshots to social media, review platforms and targeted campaigns that reduce ‘shot in the dark’ emails. Why pay for 10,000 emails when you can send 500 to people who are actually interested in what you are offering, because you have been smart about who, what and when you are offering it?
No marketing campaign can achieve the best possible results unless data is captured, stored and analysed efficiently and precise metrics are used to track, analyse and adjust for success. Data profiling is heavy work and is not something that a hotel should attempt manually. The GRM integrates with the Hotel Perfect PMS contact database so that data is not missed and the wealth of knowledge harboured by the PMS is used to dynamically guide the marketing engine.
Some of the key features of the GRM are:
- Dynamic Guest Profiling – in one consolidated view you can see everything you need to know about your guest, their feedback and what they want including TripAdvisor Reviews, Satisfaction Score, Reservations Revenue, Social Media, Pre-bookings etc.
- Transactional E-mails – exquisitely designed pre-arrival and bringback emails to make your guests feel like royalty whilst also upselling and building brand loyalty.
- Mobile Concierge – Room upgrades, spa treatments, dinner reservations can all be booked by guests through the mobile concierge service making it so easy and delightfully tempting for guests to book extras. On average a guest visits the mobile concierge 6 times before their stay.
- Surveys, newsletters, offers – Different audiences need different communications to become engaged, and the GRM enables you to choose many methods of communicating whilst keeping your brand and ethos clear.
Not sure if GRM is for you? We’ve got some numbers that may pique your interest.
125% Increase in TripAdvisor review volume
39% Transactional email click through rate
18% of guests purchase enhancements
If you’d like to find out more, please enter your details into the form below and someone will be in touch.