45% increase in direct booking revenue with our Online Booking Engine
Direct bookings through hotel’s own websites have seen an immense increase over the past few years. Following our in-house developments, studies of our Direct Booking Engine results have displayed a 45% increase in booking revenue for Jan/Feb 2016 compared to 2015. This statistic is no surprise as the costs saved by avoiding OTA commission rates really do add up. Capturing commission free bookings directly is a big objective for hoteliers and guests are also starting to see benefits too.
By understanding the importance of a reliable booking engine with up-to-date functionality, we have developed many new features in recent months. We’ve streamlined the booking process for your guests, whilst also up-selling your products, increasing package visibility and ultimately maximising revenue.
This substantial 45% increase in booking revenue for early part of the year has been in part, due to our new ‘All Terms’ feature which has greatly contributed to hotels generating above average revenue margins.
Our new ‘All Terms’ feature smooths the booking process, showing all available packages for the chosen dates and duration of stay. Customers are now offered greater visibility of value added packages which commonly results in a more valuable booking being made.
Another new feature that hotels are able to benefit from when using Hotel Perfect’s Direct Booking Engine are the Min/Max stay restrictions. This is great for achieving longer average stay rates during busy months, or for restricting self-catering bookings to an exact number of nights e.g. 7 night stays Saturday-Saturday. The Min/Max stay restriction can be easily amended within Hotel Perfect and is then automatically updated to the Direct Booking Engine, making changes quick, easy and efficient.
With the simple and appealing aesthetics our Direct Booking Engine offers, alongside the two-way integration with our Hotel Perfect Version 5 PMS, it is much easier to add value to your packages to drive more direct bookings. Adding value to your packages in the form of discounts, extra items or varying length of stay restrictions all work well to entice guests away from OTAs, also saving you money whilst increasing your website’s traffic.
These revenue generating features are available now as part of our New Direct Booking Engine. With an increase in revenue, bed nights and booking value why wait any longer, get in touch for more information and start to capture more direct bookings and increase your revenue!